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Occasion: During Ambiente 2009, a temporary themed
café is due to be installed in a foyer between two halls.
The challenge is to redesign the workspace to create an inviting
and unique dining area. Idea: Illuminated letters featuring the fonts of renowned
and less well-known brands are arranged to form new words. The list
CREATE, SENSITIVE, FANCY AND PLAYFUL matches the design philosophy
of the consumer goods fair. Carpet inlays and foil cuts on the walls
create a link between the three-dimensional letters and the surrounding
space. Effect: The airy collages create a structure for the room and provide unusual perspectives. The different sizes of the letters create an attractive dimensional interplay. Hospitality: In addition to the fare supplied by the operator, the menu features alphabet soup in honour of the café's motto, with letter cookies added for good measure. Cooperation: All of the illuminated letters are found items and collectors' pieces provided by Frankfurt company LIGHT:TOOLS. Client: Messe
Frankfurt Exhibition GmbH © speziell® / february 2009 |
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