Special exhibition: Under the title "talents", the Frankfurt International Trade Fair offers design students and newcomers the opportunity to present projects and product designs to trade visitors of the consumer goods trade fairs Ambiente and Tendence Lifestyle.

Idea: Dots with detail photographs of the design products are placed in various positions within a corresponding pattern. A high-gloss finish additionally emphasizes the photographs. The concept of the detailed representation is reproduced in a booklet containing further information. The pattern and typography lend the printed material a high recognition factor.

Special feature: The dots with the detail photographs are repeated in the booklet; the "pictorial riddle" is resolved and supplemented with additional information.

Scope: A placard in DIN A1 format provides information at the trade fair; a booklet containing 28 pages in 185x55 mm format serves as advance notice and provides further information at the trade fair.

Client: Messe Frankfurt Exhibition GmbH

© speziell produktgestaltung / february 2005

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