Occasion: The Taiwanese manufacturer, Studio Domo, presented itself to an international public for the first time at the 2007 IMM in Cologne and the 2007 Ambiente in Frankfurt.

Aim: The positioning of Studio Domo as a top-quality design manufacturer and the staging of the first range of products. The particular focus was the new "Ally" plastic trolley, shown in different areas of application, assembly variations and colours.

Special feature: Large material panels were hung in front of the plain walls of the trade fair. These are suitable for reuse and can be adapted for different stand sizes. The minimal cost for construction at the trade fair and the space-saving storage also play a role in the design.

Staging: The prints display abstract living scenes. For example, colourful Allys are shown in their relevant contexts, and with the help of a complementary silhouette, are still clearly recognisable as the main player.

Website: Studio Domo

© speziell produktgestaltung / januar 2007

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