Characters – Contribution in the Journal Designreport 6/2017

How will products become to “classics”? What will be the new “classics” in future? From “Kitchen Aid” to “Kinderschokolade”: Ideas that last.

Idea and text by Dr. Thilo Schwer introducing the topic “classics” in:

> Designreport – Heft 6/2017

> BLOG Designwissenschaften / Thilo Schwer